Since 1705, Shoyeido has been perfecting the art of blending natural ingredients to create amazing fragrances. The result is the most natural, subtle, and best smelling incense found anywhere. Since none of their sticks contain wood, only pure resin, they burn with much less smoke than other brands. Nothing fake or cheap smelling with any of their varieties, they all smell great! If you visited my studio in the past, I always had Shoyeido burning. It's essential for creating a truly relaxing environment!